“Email Marketing vs. Spam; A 10-Round Smack-Down”
Ten killer strategies for getting your emails delivered and read

Free Whitepaper: Email Marketing Vs. Spam
 
 
”Having been a Reseller and Implementer of other sales software packages, I can tell you Infusion CRM is the real deal. I have been a customer for over two years and can tell you I would be lost without it. Infusion's automation of my marketing has allowed me to focus on my business and has allowed me to double my revenue since I installed it. Thanks Infusion!”

Paul Galasso, REI Success
 
 
 
Water carefully

When sending marketing messages to your prospects, remember those gardening basics. Whether it's too much or too little, you risk losing your prospect. Let Infusion CRM help you determine the optimal level for making your prospects bloom into customers.  

Watering Your Prospects to Grow Your Business

Whether you're interested in gardening or not, you probably know what a drip system is. Drip systems are put in place to release a steady stream of water to plants. If you blast plants with too much water...they die. If you fail to water the plants enough...they die. Well, your  prospects are no different. Finding the perfect “contact schedule” is difficult, and following-up according to that schedule is next to impossible. Or, at least it used to be.

Now, small business owners can breath easy (even if they don't have a green thumb.) You see, Infusion CRM is designed with the needs of small business owners in mind.

We realized that when it came to marketing, finding that perfect balance was not as simple as turning on the drip system in someone's yard. That's why Infusion CRM added the email drip campaign feature for you. With the email drip campaign, small business owners can systemize their email marketing.

So, why is the email drip campaign and constant contact so important? Every company and marketing group is going to tell you something different. Many people believe the “law of 29.” The “law of 29” is the belief that most people buy after hearing about a product 29 times or more. (Imagine having to contact someone 29 times without an email drip campaign in place.) Others will tell you that it only takes 7 contacts before a prospect buys. (This seems more manageable, but wouldn't you still prefer to turn the marketing over to an email drip campaign?)

However long it takes, every marketer agrees consistent contact is the key to increasing sales. Infusion CRMs email drip campaign takes the pain out of lead follow-up. With the email drip campaign,you control the message, the timing, and who you want contacted. Your email drip campaign does the rest. Once you set the flow, the email drip campaign goes to work automatically, which makes watering your prospects as simple as turning on the system.