“Email Marketing vs. Spam; A 10-Round Smack-Down”
Ten killer strategies for getting your emails delivered and read

Free Whitepaper: Email Marketing Vs. Spam
 
 
”Having been a Reseller and Implementer of other sales software packages, I can tell you Infusion CRM is the real deal. I have been a customer for over two years and can tell you I would be lost without it. Infusion's automation of my marketing has allowed me to focus on my business and has allowed me to double my revenue since I installed it. Thanks Infusion!”

Paul Galasso, REI Success
 
 
 
3 Ways to Improve Your Email Drip Campaign

1. Offer something of value
2. Keep it interesting
3. Don't always use a “hard” sale

2 Secrets for Optimizing Email Drip Campaigns


I'm going to let you in on two secrets. 1) People don't like to be sold to. 2) Consumers have short attention spans. Okay, so you've been in business long enough, you already knew these two secrets. But what are you doing about them? And, how can you use an email drip campaign to overcome customer and prospect objections and close more deals?

Secret #1-People don't like to be sold to. On the other hand, marketing gurus claim- keeping in contact with prospects usually leads to a sale. It seems contradictory, but let me alter secret number 1 just a little bit. People don't like to feel as if they are being sold to. Does that change anything? It should.

You've undoubtedly seen the benefits of an email drip campaign. After all, with the email drip campaign features in CRMs, such as Infusion CRM, you can automatically stay in contact with your leads. But what's the point of contacting prospects if they don't want to be sold to? Because, with consistent contact, when your prospect is ready to buy, they'll come to you.

The messages or information sent through an email drip campaign does not need to be a constant, bombardment of hard sale tactics. Use your email drip campaign to keep your name fresh in your prospects mind, but feel free to offer your prospect a message they would find interesting. Find a bit of information that will be of value to them. Your email drip campaign might include newsletters, high interest news stories, fun facts about your company, and of course, a less demanding sales message.

Secret #2-Consumers have short attention spans. With television, the internet, and social activities vying for their attention, consumers really have little tolerance for sales messages, especially messages sent through an email drip campaign. Once again, this is why you must include interesting or valuable information in your email drip campaigns.

Email drip campaigns are wonderful for keeping in touch with prospects. However, if the messages you send in your automated email drip campaigns are always hard sales or include nothing of real value to the prospect, then maybe you didn't know those two secrets as well as you thought you did.